Intodit is a social group site offering services similar to Yahoo! Groups or Ning. Intodit let’s you create a group about (more or less) anything you like. Once your group is created you can then customize your group anyway you want and invite your friends to join.

While this might not be useful to a lot of tech-savvy people there is definitely a market for it. Everyone wants their little part of the internet and this service makes that easy. It’s also a great model for promotion with each group owner promoting their specific group and in-turn, promoting the main intodit website.

I spoke with Maurice Sikkink and found out a bit more about the service.

I have a few small communities running on very targeted niches, like home interior pictures and gardening. These sites only allow users to upload their home interior and garden pictures and create a profile. I wanted to create something that people could use to do more than only uploading pictures, so I thought people should be able to create a group for their own interest niche and fill it the blanks the way they want it.

Maurice has developed the entire site himself and to date has only spent $5 on the domain name (excluding server costs).

David Heinemeier Hansson, partner at 37signals recently gave a wonderful talk at the recently held startup school. In the video posted below he gives a refreshing talk on how so many people are blinded by raising funding and selling their startup people have forgotten how to make a solid, profitable business.

There were also some other great videos that are worth checking out. (Be warned, I spent almost an entire evening watching these so only check them out if you have some time to kill). You can check out the other videos here.

I’m sure you’ll agree, he makes some very good points. Make something people want, charge money for it, profit. Although it does make it sound frighteningly easy.

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